Making it to Page 1 - How to Increase Your SE Ranking
Search Engine Optimization (SEO) is a process. The technology changes all the time, so there is no one-time quick fix; to optimize your SEO takes time and continuous management. This article will explain ten ways that will help you to boost your SEO.
Read More
Between Less and More
I consider myself a fairly conservative Information Architect. I tend to err on the side of caution, forgoing radical, but potentially innovative ideas in favor of more tried-and-true approaches. Over the years, I developed a simple mantra: “less is more.” I believed this because adding more stuff, i.e., features, functions, and options tend to confuse the user experience, ultimately detracting from core functionality.
Read More
Updating Software: Lessons From the Field
As I'm sure you know, nearly all software applications provide regular, easy-to-implement updates that fix bugs and patch security issues. So why then is it still the case that one of the primary reasons for software security breaches is an out-of-date application? (Read: The Three Most Important Things About Security - Update, Update, Update) Most software updates are quite easy to do, so why are they often discounted, overlooked or forgotten?
Read More
Cutting Through the B-SEO in 5 Easy Steps
When we embarked on our journey to best practices for organic search engine marketing, we looked to the pros: Google.
Remember, nobody knows exactly how the search engine spiders from Google, Yahoo, Microsoft work. What we do know is that by not having an SEO plan, you're doing your bottom-line a great disservice.
Read More
Do You Really Need a CMS?
Off the top of your head, what are the two most important (and often overlooked) considerations when answering the question, "Do I really Need a CMS?" In my experience, they are:
- Will there be a positive ROI?
- Is your organization ready for a CMS?
If you think you need a CMS, you probably fall into one of these categories:
Read More