Insights

Dec 01, 2021

The Growing Role of E-commerce in Marketing: Trends, Challenges, and Best Practices

The article explores the growing role of e-commerce in marketing, including trends, challenges, and best practices for brands. Personalization, mobile commerce, social media commerce, and artificial intelligence are...

Is Your Web Site Tanking or Ranking? Five Fast & Free Tools to Assess Your Presence Online

I’ve been here at Imagistic, oh, closing in on about five years now. Tack onto that the amount of project management history that precedes me, and you may end up with the age of antediluvian dust. So, by that calculation: my experience + the history of project management = lots of dirty wisdom, right?

Be Honest and Transparent and You Will Be Unique

Yesterday I received an email from a gentleman I met through a Boston University alumni event. I was class of 1991; he was class of 2007. He told me that he and a partner were going to set up a Web Marketing company and asked if I had any advice for him. Ah, the young seeking advice from the old ... but in my case, not so much the old as the experienced. My initial reaction was, "poor young grasshopper ... why on Earth would you want to start a web company? And why now in 2010?" But then I thought about the day I started Imagistic with my partners.

Mixing It Up At The Inbound Marketing Summit - Boston

I was fortunate enough to run a session at last week's Inbound Marketing Summit in Boston. While I was not on the main stage, I am proud to have been on the same roster as Chris Brogan, David Meerman Scott and Scott Stratten, to name a few. The speakers were chock full of new ideas, strategies and funny stories. Overall it was a very entertaining conference.

All is Very Lost

As I continue to mourn the end of ABC’s groundbreaking series Lost – you’re probably still in the midst of feeling quite sick from hearing all the crying and kvetching from the castaway fans.

I don’t know what the heck it is (a standard phrase of everyone on and watching the show), but it’s a really hard thing to shake for us Losties. Just ask this guy.

Use Your Juice

In 1993 I was a naive screenwriter. I had written a script thatI felt was worthy to be made in to a major motion picture. I was not so delusional that I thought I could win an Oscar, but I did think it was quite a good piece of work. I knew a producer and asked him to read it. Before he even looked at the title he looked at me and said "Who do you know?" It was clear that I did not understand as he then stated, "I don't care what this story is about, let alone if it is any good. What I need to know is, who do you know?" Again, I was speechless.