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CarsDirect

CarsDirect - Home Page
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Client

CarsDirect

Website

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Services we provided
  • Business Technology Strategy
  • Pre-Development Consultation
  • Custom Software Solution
  • Web Development
  • eCommerce
  • Project Planning / Management
  • Information Architecture / UX
  • Graphic Design

The Client

Los Angeles-based CarsDirect is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998.

The Challenge

For the initial public launch, CarsDirect CEO Scott Painter tasked [iS2 Digital] with the tall order of selling their first car online in six weeks.

The Solution

[iS2 Digital] took eCommerce to the next level and empowered CarsDirect.com consumers with researching and shopping for cars directly online.

Project Details

  • Business Technology Plan: Functional Specifications, Technical Specifications, User Flows, Wire Frames
  • Delivered the first consumer-facing car "configurator," which is still in use today and since leveraged by many other online retailers
  • Delivered extensive information architecture and detailed technical and functional specifications
  • Built and implemented a robust, custom-built search tool application

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