LA 411
Client
LA 411
Website
Services we provided
- Business Technology Strategy
- Technology Forensics / Analytics
- Custom Software Solution
- CMS Platforms
- Web Development
- eCommerce
- Project Planning / Management
- Graphic Design
The Client
LA 411 is what Los Angeles Film, TV, & Commercial industry professionals refer to as the "production bible." Whether you are an Advertising Agency looking to hire an experienced Commercial Production Company or in need of a Video Production Company LA 411 has been providing production resources to the entertainment industry for more than 30 years. LA 411 is now owned by Variety Media, LLC.
The Challenge
LA 411 hired [iS2 Digital] to improve their existing site's features in terms of design and usability as well as improved support for their listees, adding upsells and extensive CMS migration support.
The Solution
[iS2 Digital] delivered a custom solution to interact with a CMS provider, increase visibility and to handle the demands of the growing list of users to the LA 411 site.
Project Details
- Business Technology Plan: Information Architecture, Functional Specifications
- Custom data workflow with new CMS provider
- Custom forms for user registration, log in and posting items
- Streamlined design and improved UI
- Enabled site registration for exclusive site features and future marketing initiatives
- Improved search function
- Ability for listees to purchase and build enhanced listing capabilities
- Improved site and content management
- Addition of upselling features and tracking
