Insights

Hitting the Bull's Eye: Top 5 Tactics for Non Profits Targeting Audiences Online

As we work and consult for a large non profit client base, we find that many are tasked with speaking to a variety of audiences online. This poses many potential conflicts, however, as it requires an understanding audience needs and how to speak to each target effectively.

To help do just that, here are five strategies you can undertake right now to ensure that you hit the bull's eye when targeting different types of audiences and not get off the mark in terms of time and budget.

1. First, separate your passion from your business objectives.

Sometimes We Forget

I know that with a title like "Sometimes We Forget" you may be expecting a deep, meaningful philosophical blog entry about life, love and the pursuit of happiness. Sorry to disappoint, but this is not the case. I am simply talking about forgetting. We are all guilty of it. Sometimes I forget that clients are not as geeky as I am and simply don't operate at the same level as I do when it comes to the web. Let me explain - a few months ago something fascinating happened on a conference call with a client.

Do You Even Remember Why You Hired Us?

Why does a company hire an outside vendor? Usually it's because they a) don't possess the skills in house and need expert help or b) they have the skills but don't have the time. The latter has the potential to be a very dangerous client. This is what I am going to talk about in this blog post. I've been in the professional service business for close to 15 years (20 if you include my house painting company in college) - so I know what it means to manage client expectations and hand hold a client throughout the process.

The Best Business Advice I Ever Received

Advice. We all give it; sometimes we take it. I have received a lot of advice over the years, but there two pieces of wisdom that I still use every day; one came from my father, and the other from John Cleese of Monty Python. When I started Imagistic back in 1997, I really had no idea how to run a business. I was 27, and my business partners were 31.

Tips and Secrets for a Successful Website Redesign - The Development Process

How do you get started with the development process? Well, the idea is to sit down and start by looking in. Have a handful of internal conversations where you discuss what you really need. The objective is to figure out what you need, not what you want.

Top Tools and Sites for Non Profits

Non profits need to look at the Web as their best friend. Without the Web, there are many non profits that would literally cease to exist. Where else can you alert thousands of people about your cause with a simple click of a button? We all get the snail mail asking for donations, but those envelopes end up in your trash faster than your email client uses its junk mail filter.

The bottom line is that there are many tools and sites that enable non profits, big or small, to reach out to the masses, manage their constituents and collect the almighty dollar to support their cause.